Improvado

Improvado is an ETL solution that centralizes marketing data from over 500 sources, transforms it, and loads it into data warehouses or reporting tools. It provides automated reporting, AI-powered insights, and marketing data governance for marketers and agencies.

Improvado is primarily a marketing data integration and analytics platform, which differs from Retool's focus on building custom internal applications. While Improvado offers extensive API and database integrations for marketing data, data transformation, and reporting, it does not provide a drag-and-drop UI builder for general application development. It does, however, offer features like data extraction, transformation, loading, and reporting, which involve connecting to various data sources and applying logic. It also mentions AI-powered insights and enterprise-grade security and compliance (SSO, SOC2, HIPAA, GDPR, CCPA), which align with some of Retool's 'other' features like audit logs and AI assistance, and 'must-have' features like access control. The 'Development Required' notes for some integrations suggest a level of code customization, and the ability to load data to various data warehouses implies flexible deployment options for the data itself, though not for custom applications in the same way Retool does. The core difference lies in the output: Retool builds applications, Improvado builds data pipelines and reports.