Salesforce Partner Relationship Management (PRM)

Salesforce Partner Relationship Management (PRM) is a specialized platform that helps businesses manage and optimize their partner ecosystems. It provides tools for partner enablement, marketing, sales automation, and performance tracking, all integrated with Salesforce CRM. The platform aims to streamline partner collaboration, boost sales visibility, and leverage AI for improved partner engagement and revenue growth.

Salesforce PRM is a comprehensive platform designed to manage and optimize partner ecosystems, which aligns with the concept of building internal/partner-facing applications. While it's not a general-purpose low-code platform like Retool, it offers many similar functionalities tailored for partner management. It explicitly mentions API integration, access control, partner portals, workflow automation (e.g., automating sales processes, marketing fund requests), audit logs (analytics and insights), and AI capabilities. The 'Experience Builder' and 'Site Templates' could be interpreted as a form of UI building, though not a drag-and-drop component builder in the same vein as Retool. Code customization is not explicitly highlighted for partners, but Salesforce's broader platform allows for extensive customization.