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Step (for teens and young adults)

step.com
Summary

Step is a mobile banking platform primarily for teens and young adults, offering a secured Visa credit card to build credit, early direct deposit, commission-free stock investing, and high-yield savings. It aims to provide a comprehensive financial tool for younger users.

Features
6/12
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Must Have

3 of 5

Prepaid Debit Card (Cash App Card)

Early Direct Deposit

Commission-Free Stock Trading

Instant P2P Transfers

Bitcoin Trading

Other

3 of 7

Fraud Monitoring & Security

Round-Up Savings

Instant Discounts & Offers

High-Yield Savings

Pay Over Time (Afterpay)

Customizable Card Designs

ATM Access & Fee Reimbursement

Pricing
Freemium
See all

Standard (Free)

$0.00 monthly
  • Secured Visa credit card
  • Build credit (average 57 point increase in one year for users in their 20s)
  • EarlyPay (borrow up to $250 instantly, 0% APR, automatic repayment)
  • Commission-free stock and ETF trading (invest with as little as $1)
  • Round Up spare change into stocks
  • Direct Deposit
  • Cashback on every purchase
  • ATM access
  • Fraud Monitoring & Security
  • FDIC-insured deposits up to $250,000
  • SIPC-insured stock account up to $500,000
  • EarlyPay limit of $250
  • Bitcoin trading not explicitly mentioned as free
  • High-yield savings (4.00% APY) is for 'Step Black'

Step Black

Custom
  • Earn 4.00% on your savings (over 8x national average)
  • Up to 8% cashback on every purchase (no limit on total rewards)
  • Access to $500 in annual perks
  • Payday Prizes (Win up to $5,000)
  • Requires a subscription or specific criteria to access (pricing not detailed)
Rationale

Step offers a secured Visa credit card (functions like a prepaid debit card), early direct deposit, commission-free stock trading, and round-up savings. They also mention fraud monitoring and high-yield savings. While they don't explicitly mention P2P transfers or Bitcoin trading, the core banking and investing features align well with the Cash App concept. The target audience is also similar (consumers, specifically teens and young adults).