Go Back
Summary

Taboola is a content discovery platform that helps advertisers reach a large audience and publishers monetize their content. It uses an AI-driven recommendation engine to surface relevant content to users across various websites. The platform offers tools for content distribution, targeting, and performance measurement.

Features
3/13
See all

Must Have

1 of 5

Distribution & Recommendation Engine

Rich Text Editor

Membership & Monetization

Reader Engagement Metrics

Community Feedback Tools

Other

2 of 8

Tags & Topics

Search & Discovery

Publication Management

User Profiles & Following

Email Newsletter Integration

Audio Story Playback

Mobile App Access

Social Sharing & Embedding

Rationale

Taboola is a content discovery and recommendation platform. It helps surface content to users based on their interests, which aligns with the 'Distribution & Recommendation Engine' feature. It also uses categories and topics to help users find content, matching 'Tags & Topics' and 'Search & Discovery'. However, it lacks the other features like a rich text editor, membership monetization, reader engagement metrics, and community feedback tools, as it is primarily an advertising and content distribution platform rather than a publishing platform.