Summary

GRIN is an influencer marketing platform designed for brands to manage their creator programs. It offers tools for influencer discovery, relationship management, content tracking, payments, and performance analytics to help brands scale their influencer marketing efforts and prove ROI.

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Rationale

GRIN is an influencer marketing platform that helps brands manage their influencer programs, from discovery and recruitment to content management, payments, and reporting. While it deals with content creators and their content, it does not offer a rich text editor for writers to create long-form articles, nor does it have a recommendation engine for readers to discover content. Its monetization model is focused on brands paying influencers, not readers paying for content. Therefore, it does not align with the core features of an online publishing platform like Medium.