Optimizely One

Optimizely One is a Digital Experience Platform (DXP) that provides a unified operating system for marketing teams. It offers tools for content marketing, content management, web experimentation, personalization, and commerce. The platform focuses on streamlining workflows, enabling data-driven decision-making, and accelerating content creation and distribution through integrated AI and automation.

Optimizely offers a Digital Experience Platform (DXP) that includes content management, experimentation, and personalization tools. While it provides features for content creation and distribution, it is not primarily an online publishing platform for independent writers and readers in the same vein as Medium. It lacks the direct monetization model for writers based on reader engagement (membership monetization) and detailed reader engagement metrics specific to individual stories, which are core to Medium's value proposition. However, it does offer content creation tools, content distribution capabilities, user profiles, tagging, email integration, mobile access, social sharing, and search functionalities.