Mailchimp
mailchimp.comSummary
Mailchimp is a marketing automation platform that helps businesses manage email campaigns, create websites, and engage with their audience through various channels. It provides tools for content creation, audience segmentation, and performance analytics to drive sales and conversions.
Features0/13
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PricingFreemium
See allFree
- Email marketing
- Basic audience management
- Limited email sends
- Limited contacts
- No advanced features
Essentials
- Email marketing
- A/B testing
- Basic automation
- 24/7 email & chat support
Standard
- Generative AI features
- Advanced segmentation & reporting
- Enhanced automations
- Custom-coded email templates
- Customizable Popup forms
- Personalized onboarding
- Send up to 6,000 emails each month (for the starting price)
Premium
- Advanced features for large teams
- Role-based access
- Phone support
Rationale
Mailchimp is primarily an email marketing and automation platform. While it offers content creation tools and analytics, its core functionality does not align with the concept of an online publishing platform for long-form content with a focus on reader monetization through membership and a recommendation engine for stories. It lacks features like a rich text editor for articles, community feedback tools for stories, or a direct monetization model for writers based on reading time, which are central to the 'Medium' concept.
