Buffer is a social media management platform designed to help individuals and businesses plan, schedule, and publish content across various social media channels. It aims to streamline social media presence and engagement.

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Rationale

Buffer is a social media management tool that helps users schedule and publish content across various social media platforms. It focuses on content distribution for social media, not on providing a platform for writers to create and monetize long-form articles or a recommendation engine for readers. None of the 'must-have' features for Medium (rich text editor, distribution & recommendation engine for long-form content, membership monetization, reader engagement metrics for articles, community feedback tools for articles) are present in Buffer's offering. Buffer's core functionality is entirely different from an online publishing platform like Medium.

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