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Hootsuite: Social Media Marketing and Management Tool
hootsuite.comSummary
Hootsuite is a social media management platform that helps businesses and individuals schedule posts, analyze performance, engage with audiences, and monitor brand mentions across multiple social media networks from a single dashboard. It offers tools for content creation, analytics, social listening, and team collaboration to streamline social media marketing efforts.
Features0/13
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No common features found
PricingTiered
See allTiered
Standard
$99.00 monthly
- Up to 5 social accounts
- Unlimited post scheduling
- Best time to post recommendations
- AI caption, hashtag, and ideas generator
- Canva templates and content library
- One inbox for all social accounts
- DM automations
- Search the past 7 days for brand and competitor mentions
- Analyze brand and competitor sentiment
- Benchmark against 5 competitors
- Assign DMs to teammates (with multiple users)
- Draft, schedule, and publish posts
- Social content calendar
- Recommended times to publish
- AI content and ideas generator
- AI caption enhancements
- AI hashtag suggestions
- Design with Canva templates
- Free stock photos and GIPHY library
- Social content calendar exporting
- Internal comments (with multiple users)
- Link in bio tool (Hootbio)
- Link shortening and tracking
- Automated link tracking and shortening
- Integrate with Bitly
- Suspend scheduled posts
- Digital media editing
- Asset and content library
- Target audience settings
- Discover trending topics
- Outbound message tagging
- Post performance reports
- Multiple networks reporting
- Industry benchmarking
- Social performance score
- Personalized recommendations
- Analytics report notes
- Add logo or image to report
- Basic report exporting
- Basic report scheduling
- All-in-one centralized inbox
- DM automations
- Automated message responses
- Assign messages to teammates (with multiple users)
- Inbox search
- Conversation and contact notes
- Message masking
- Cross-channel conversation history
- Set your business hours
- Agent collision avoidance (with multiple users)
- Quick Search (7 days)
- Sentiment analysis
- Results exporting
- Social ads publishing and scheduling
- Social ads analytics and reporting
- Boost posts across networks
- User access permissions (with multiple users)
- Limited to 5 social accounts
- Limited to 1+ user seats
- Approval workflows not included
- Bulk scheduling not included
- Custom-branded URLs not included
- Advanced report exporting not included
- Share analytics reports within Hootsuite not included
- Export to an external email not included
- ROI reporting and analysis not included
- Saved replies not included
- Tags and tag automations not included
- Topics and topic automations not included
- Inbox team productivity reporting not included
- Chat with other agents not included
- Configurable auto-resolve conversations not included
- Resolve reasons not included
- Skill-based routing not included
- Customer service surveys and notifications not included
- Data export not included
- Build complete contact profiles not included
- Generative AI chatbot not included
- Salesforce integration not included
- AI-powered smart replies not included
- Quick Search (30 days) not included
- Compare results limited to 2
- Blue Silk™ AI summaries not included
- Image recognition not included
- Peak detection not included
- Benchmarking not included
- Historical data (13 months) not included
- Advanced data sources not included
- Alerts not included
- Scheduled reports not included
- Automatically boost Facebook posts not included
- Employee advocacy not included
- Advanced analytics for social attribution not included
- Advanced inbox for social customer care not included
- Listening solutions powered by Talkwalker not included
- Monitor brand reviews not included
- UGC and influencer management not included
- Custom user access permissions not included
- Single sign-on (SSO) not included
- Compliance integrations not included
- Hootsuite Services - Premier not included
- Customized consulting and training not included
- Hootsuite Enterprise Platform Certification Course not included
Advanced
$249.00 monthly
Popular- Everything in Standard, PLUS:
- Unlimited social accounts
- Customizable analytics reports and templates
- Saved message replies and auto-responses
- Team approval workflows (with multiple users)
- Bulk schedule up to 350 posts at once
- Auto-route and tag messages
- Benchmark against 20 competitors
- Export, email, and schedule reports
- Inbox reporting and analytics
- Search the past 30 days for brand and competitor mentions
- Outbound post tagging and reporting
- Custom user access permissions (with multiple users)
- Approval workflows (with multiple users)
- Link in bio tool (Hootbio)
- Bulk scheduling
- Custom-branded URLs (sold separately)
- Automated link tracking and shortening
- Integrate with Bitly
- Share analytics reports within Hootsuite (with multiple users)
- Export to an external email
- ROI reporting and analysis
- Saved replies
- Automated message responses
- Assign messages to teammates (with multiple users)
- Tags and tag automations
- Topics and topic automations
- Inbox team productivity reporting
- Inbox search
- Conversation and contact notes
- Message masking
- Cross-channel conversation history
- Set your business hours
- Agent collision avoidance (with multiple users)
- Chat with other agents (with multiple users)
- Configurable auto-resolve conversations
- Resolve reasons
- Skill-based routing (with multiple users)
- Customer service surveys and notifications
- Data export
- Build complete contact profiles
- Generative AI chatbot (add-on)
- Salesforce integration
- AI-powered smart replies
- Quick Search (30 days)
- Compare results (up to 5)
- Blue Silk™ AI summaries
- Sentiment analysis
- Image recognition
- Peak detection
- Benchmarking
- Forecasting
- Historical data (13 months)
- Advanced data sources
- Alerts
- Scheduled reports
- Social ads publishing and scheduling
- Social ads analytics and reporting
- Boost posts across networks
- Automatically boost Facebook posts
- Employee advocacy
- Advanced analytics for social attribution
- Advanced inbox for social customer care
- Listening solutions powered by Talkwalker
- Generative AI chatbot
- Review management
- Salesforce integration
- User access permissions (with multiple users)
- Custom user access permissions (with multiple users)
- Limited to 1+ user seats
- Single sign-on (SSO) not included
- Compliance integrations not included
- Hootsuite Services - Premier not included
- Customized consulting and training not included
- Hootsuite Enterprise Platform Certification Course not included
- UGC and influencer management not included
Enterprise
Custom
- Everything in Advanced, PLUS:
- A fully customized plan to maximize your investment
- Add as many users as you need
- Exclusive access to our most powerful tools
- Platform training and certification included
- Enterprise customer support
- Single sign-on (SSO)
- Employee Advocacy (Amplify)
- Listening powered by Talkwalker
- Advanced Analytics
- Advanced Inbox
- Generative AI Chatbot
- Review Management
- Premier Services
- Social Selling
- Salesforce integration
- Compliance integration (Proofpoint)
- Departmental organization
- Notification management
- Approval workflows
- Internal comments
- Link in bio tool (Hootbio)
- Bulk scheduling
- Custom-branded URLs (sold separately)
- Automated link tracking and shortening
- Integrate with Bitly
- Suspend scheduled posts
- Digital media editing
- Asset and content library
- Target audience settings
- Discover trending topics
- Outbound message tagging
- Customizable reports and templates
- Select report templates
- Post performance reports
- Multiple networks reporting
- Industry benchmarking
- Competitive benchmarking (up to 20 competitors)
- Best times to publish charts
- Social performance score
- Personalized recommendations
- Team productivity reporting
- Analytics report notes
- Add logo or image to report
- Basic report exporting
- Basic report scheduling
- Advanced report exporting
- Share analytics reports within Hootsuite
- Export to an external email
- ROI reporting and analysis
- All-in-one centralized inbox
- DM automations
- Saved replies
- Automated message responses
- Assign messages to teammates
- Tags and tag automations
- Topics and topic automations
- Teams settings
- Inbox team productivity reporting
- Inbox search
- Conversation and contact notes
- Message masking
- Cross-channel conversation history
- Set your business hours
- Agent collision avoidance
- Chat with other agents
- Configurable auto-resolve conversations
- Resolve reasons
- Skill-based routing
- Customer service surveys and notifications
- Data export
- Build complete contact profiles
- Generative AI chatbot
- Salesforce integration
- AI-powered smart replies
- Quick Search (7 days)
- Quick Search (30 days)
- Compare results (up to 5)
- Blue Silk™ AI summaries
- Sentiment analysis
- Image recognition
- Peak detection
- Benchmarking
- Forecasting
- Historical data (13 months)
- Advanced data sources
- Alerts
- Scheduled reports
- Social ads publishing and scheduling
- Social ads analytics and reporting
- Boost posts across networks
- Automatically boost Facebook posts
- Employee advocacy
- Advanced analytics for social attribution
- Advanced inbox for social customer care
- Listening solutions powered by Talkwalker
- Generative AI chatbot
- Monitor brand reviews
- Salesforce integration
- Access and security
- User access permissions
- Custom user access permissions
- Single sign-on (SSO)
- Compliance integrations
- Hootsuite Services - Standard
- Hootsuite Services - Premier
- Customized consulting and training
- Hootsuite Enterprise Platform Certification Course
Rationale
Hootsuite is a social media management tool focused on scheduling, analytics, and engagement for various social networks. It is not an online publishing platform for long-form content like Medium. None of the 'must-have' features for Medium (rich text editor, distribution & recommendation engine, membership monetization, reader engagement metrics, community feedback tools) are present in Hootsuite's offerings, as its core functionality is entirely different.
