Looka is an AI-powered platform that helps businesses create logos and develop a comprehensive brand identity. It offers a logo maker, a 'Brand Kit' for generating various marketing materials like business cards and social media templates, and tools for customizing these assets to maintain brand consistency.

Features
8/18
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Must Have

3 of 5

Centralized Asset Storage

Brand Guideline Editor

Asset Organization & Search

Shareable Brand Guide URL

Version Control & Updates

Other

5 of 13

Logo Variant Upload

Color Palette Definition

Typography Settings

Customizable Sections

Preview Mode

Google & Custom Fonts

Real-time Collaboration

Asset Generation Tools

Browser Extension Access

AI Consistency Checker

Automated Notifications

Whitelabel Agency Mode

Integration with Design & Dev Workflows

Rationale

Looka offers a 'Brand Kit' which functions as a centralized hub for various brand assets, including logos, color palettes, and typography. While it doesn't explicitly mention a 'shareable brand guide URL' or 'version control and updates' in the same way ybrand does, the Brand Kit serves as a dynamic repository where assets can be customized and downloaded, implying a form of asset management and update capability. The platform also provides an editor for customizing various marketing materials, which aligns with the 'brand guideline editor' concept, even if it's not a standalone 'brand guide' in the ybrand sense. The ability to preview designs and organize assets further strengthens the match.