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Visual Identity Guidelines by Adobe Express

adobe.com

Adobe Express is an all-in-one design, photo, and video tool that allows users to create various types of content, including logos, social media posts, and marketing materials. It provides a free logo maker, quick editing actions for images and videos, and AI-powered content generation. The platform also includes features for content planning and offers different plans for individuals, teams, and educational institutions.

Features
4/18
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Must Have

2 of 5

Centralized Asset Storage

Asset Organization & Search

Brand Guideline Editor

Shareable Brand Guide URL

Version Control & Updates

Other

2 of 13

Logo Variant Upload

Typography Settings

Color Palette Definition

Customizable Sections

Preview Mode

Google & Custom Fonts

Real-time Collaboration

Asset Generation Tools

Browser Extension Access

AI Consistency Checker

Automated Notifications

Whitelabel Agency Mode

Integration with Design & Dev Workflows

Pricing
Freemium
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Free

$0.00 yearly
  • Basic content creation tools
  • Limited generative AI credits
  • Limited assets

Premium

$348.00 yearly
  • Millions of premium templates and assets
  • More generative AI credits
  • Time saving features
  • No refund if you cancel more than 14 days after your paid subscription begins.

Teams

$168.00 per user
  • Advanced collaboration for teams
  • Creating on-brand content at scale
  • Security
  • Generative AI credits
  • Fee applies if you cancel more than 14 days after your paid subscription begins.

Enterprise

Custom
  • For large teams
  • Create on-brand content at scale
  • Advanced collaboration
  • Security
  • Admin features
Rationale

Adobe Express offers a logo maker and general design tools, including the ability to upload logos and apply brand fonts and colors. While it has some features related to asset management and brand consistency, it does not appear to offer a dedicated, comprehensive brand guideline editor or a shareable brand guide URL that updates in real-time, which are core 'must-have' features for the ybrand concept. The 'Brand Kit' feature in Adobe Express allows for applying brand fonts and colors, which aligns with some aspects of brand asset management, but it doesn't explicitly state the creation and sharing of a full brand guideline document.

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