Figma

Figma is a collaborative design platform that enables teams to create, manage, and deploy design systems. It provides tools for UI/UX design, prototyping, and real-time collaboration, allowing for consistency and efficiency in product development. Its features support the standardization of styles, components, and variables across products and brands.

Figma is a comprehensive design tool that offers robust features for creating and managing design systems, which inherently includes brand guidelines and asset management. While it doesn't explicitly market itself as a 'brand guideline platform' in the same way ybrand does, its 'Design systems' functionality covers the core aspects. It allows for centralized storage of design components (assets), creation of styles and variables (brand guidelines), version control, and collaboration. The 'Shareable Brand Guide URL' is not explicitly mentioned as a standalone feature for a complete brand guide, but Figma files and prototypes can be shared via links, which serves a similar purpose for design assets and system documentation. The platform's emphasis on design systems, shared libraries, and collaborative editing aligns well with the must-have features.