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Brand Manager

apps.apple.com

Brand Manager is a mobile application that helps businesses monitor and track their out-of-home advertising campaigns in real-time. It provides features for visual monitoring of campaign assets, tracking site status and progress, and an interactive map view to oversee geographical performance of campaigns.

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Rationale

The candidate "Brand Manager" is an app designed for monitoring and tracking out-of-home advertising campaigns and managing assets in the field. It focuses on real-time visual monitoring of campaign performance, site status, and progress tracking, and interactive map views. This is fundamentally different from the concept of a web-based brand guideline and asset management platform that centralizes brand essentials like logos, colors, and typography for internal team and partner use. None of the must-have features, such as "centralized-asset-storage" for brand guidelines, "brand-guideline-editor", or "shareable-brand-guide-url" are present in the candidate's offering. The candidate's "asset management" refers to managing advertising campaign assets in the field, not brand identity assets for guideline creation and sharing.