Competitors

	Bynder
	We Brand	2
	Brand Master (by Brandworkz)
	Brandfolder	3
	Brandkit
	Niice
	Ethos
	Playbook
	Brand Guidelines (Brandy)

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Payload CMS

payloadcms.com

Summary

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Payload CMS is an open-source, code-first headless CMS and application framework built with TypeScript and React. It provides a full backend, admin panel, and APIs for various use cases, including content management, e-commerce, and digital asset management. It also offers enterprise AI features like AI writing assistance and image generation.

Features
4/18

See all

Must Have

3 of 5

Centralized Asset Storage

Version Control & Updates

Asset Organization & Search

Brand Guideline Editor

Shareable Brand Guide URL

Other

1 of 13

Whitelabel Agency Mode

Logo Variant Upload

Color Palette Definition

Typography Settings

Customizable Sections

Preview Mode

Google & Custom Fonts

Real-time Collaboration

Asset Generation Tools

Browser Extension Access

AI Consistency Checker

Automated Notifications

Integration with Design & Dev Workflows

Rationale

Payload is primarily a headless CMS and application framework, but it explicitly offers Digital Asset Management (DAM) as a use case. While it doesn't focus on brand guidelines specifically, its DAM capabilities include centralized asset storage, organization, search, and version control, which are foundational to managing brand assets. The 'White Label' feature also aligns with the 'Whitelabel Agency Mode' feature.

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