Bazaarvoice Social Media Management

Bazaarvoice Social Media Management is a platform designed to help businesses manage their social media presence, including scheduling, publishing, and analyzing social content. It also focuses heavily on leveraging user-generated content (UGC) and enabling social commerce to drive sales and engagement.

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Bazaarvoice's Social Media Management product focuses on scheduling, publishing, analyzing, and measuring social content, along with user-generated content (UGC) and social commerce. It does not offer features related to brand guideline creation, centralized storage of brand assets like logos and fonts for brand consistency, or shareable brand guide URLs, which are the core 'must-have' features of the ybrand concept. The candidate's offering is primarily a social media management and UGC platform, not a brand guideline and asset management platform.