Brand Shop by Channel Fusion is a centralized platform designed to streamline branded merchandise and marketing material management for brands and their channel partners. It provides a storefront for partners to easily find and order pre-approved branded materials, with features for customizable product catalogs, real-time inventory management, and detailed reporting.

Features
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Must Have

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Centralized Asset Storage

Asset Organization & Search

Brand Guideline Editor

Shareable Brand Guide URL

Version Control & Updates

Other

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Logo Variant Upload

Color Palette Definition

Typography Settings

Customizable Sections

Preview Mode

Google & Custom Fonts

Real-time Collaboration

Asset Generation Tools

Browser Extension Access

AI Consistency Checker

Automated Notifications

Whitelabel Agency Mode

Integration with Design & Dev Workflows

Rationale

The Brand Shop module by Channel Fusion focuses on managing branded merchandise and marketing materials for channel partners. While it offers a 'Centralized Partner Storefront' and a 'Comprehensive catalog of approved branded merchandise, marketing materials, and promotional products', which aligns with 'centralized-asset-storage' and 'asset-organization-and-search', it primarily functions as an e-commerce platform for ordering physical and digital marketing assets. It does not explicitly mention features like a 'Brand Guideline Editor', 'Shareable Brand Guide URL', or 'Version Control & Updates' for brand guidelines themselves, which are core to the ybrand concept. The 'Ad Builder & Asset Library' product from Channel Fusion seems to be more aligned with digital asset management, but still lacks the explicit brand guideline creation and sharing features.