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Ad Builder & Asset Library

channel-fusion.com

Channel Fusion's Ad Builder & Asset Library is a platform designed for enterprise brands and their channel partners to facilitate co-branding and marketing material creation. It provides tools for customizing ad templates, managing a centralized asset library, and distributing brand-approved creative across various channels. The platform aims to simplify the process of localizing and activating marketing campaigns for channel partners while ensuring brand compliance.

Features
4/18
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Must Have

2 of 5

Centralized Asset Storage

Asset Organization & Search

Brand Guideline Editor

Shareable Brand Guide URL

Version Control & Updates

Other

2 of 13

Preview Mode

Automated Notifications

Logo Variant Upload

Color Palette Definition

Typography Settings

Customizable Sections

Google & Custom Fonts

Real-time Collaboration

Asset Generation Tools

Browser Extension Access

AI Consistency Checker

Whitelabel Agency Mode

Integration with Design & Dev Workflows

Rationale

The candidate, Channel Fusion's Ad Builder & Asset Library, offers a platform for brands and their channel partners to create and manage marketing materials. It provides a centralized asset library where administrators can load and manage assets with metadata and expiration dates, aligning with 'centralized-asset-storage' and 'asset-organization-and-search'. The platform also includes a 'preview window' for customizations, matching 'preview-mode'. Additionally, it offers 'EMAIL & SMS ALERTS' for notifications, which aligns with 'automated-notifications'. However, it primarily focuses on ad creation and asset distribution for channel partners rather than comprehensive brand guideline creation and sharing via a unique URL, which are core to the ybrand concept. While it helps maintain brand compliance through templates, it doesn't explicitly offer a 'brand-guideline-editor' or 'shareable-brand-guide-url' in the same manner as ybrand. The 'version-control-and-updates' feature is not explicitly detailed beyond asset expiration dates.