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Adobe Firefly

adobe.com

Adobe Firefly is a generative AI platform that enables users to create images, video, audio, and vector graphics from text prompts. It integrates with various Adobe Creative Cloud applications, offering AI-powered features for content creation, enhancement, and transformation. Firefly also provides enterprise solutions with APIs for scaling content production and custom model training.

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Firefly Free

$0.00 monthly
  • Limited generative credits for both standard and premium features
  • Try standard image and vector features
  • Try premium video and audio features
  • Limited generative credits

Firefly Standard

$9.99 monthly
  • 2,000 monthly generative credits
  • Unlimited access to standard image and vector features like Generative Fill and more
  • Access to premium features like video generation and non-Adobe models (using your monthly generative credits)
  • Generate up to 20 five-second videos or translate up to 6 minutes of audio or video

Firefly Pro

$29.99 monthly
  • 7,000 monthly generative credits
  • Unlimited access to standard image and vector features like Generative Fill and more
  • Access to premium features like video generation and non-Adobe models (using your monthly generative credits)
  • Generate up to 70 five-second videos or translate up to 23 minutes of audio or video

Firefly Premium

$199.99 monthly
  • 50,000 monthly generative credits
  • Unlimited access to standard image and vector features like Generative Fill and more
  • Unlimited access to Generate Video powered by the Firefly Video Model across Firefly apps
  • Access to premium features like video generation and non-Adobe models (using your monthly generative credits)
Rationale

Adobe Firefly is an AI-powered content creation tool focused on generating images, video, and audio from text prompts. It does not offer features for centralized brand asset storage, brand guideline editing, or sharing brand guides via a URL, which are the core 'must-have' features of the ybrand concept. While it deals with creative assets, its functionality is in generation rather than brand guideline management.

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