Summary
Ask questionsAdobe Express is a quick and easy app designed for businesses to create on-brand content. It enables teams to self-serve content, manage brand assets through brand kits, and collaborate in real-time. The platform integrates with other Adobe creative and marketing solutions and offers AI-powered content creation features.
Features10/18
See allMust Have
3 of 5
Centralized Asset Storage
Version Control & Updates
Asset Organization & Search
Brand Guideline Editor
Shareable Brand Guide URL
Other
7 of 13
Logo Variant Upload
Color Palette Definition
Typography Settings
Customizable Sections
Real-time Collaboration
Automated Notifications
Integration with Design & Dev Workflows
Preview Mode
Google & Custom Fonts
Asset Generation Tools
Browser Extension Access
AI Consistency Checker
Whitelabel Agency Mode
PricingSubscription
See allFree
- Basic editing tools and limited assets
- Access to 100,000+ static and video templates
- 1M+ royalty-free Adobe Stock photos, videos, music tracks, and design elements
- Access to 4,000+ fonts from the Adobe Fonts collection.
- Standard photo, video, and document editing tools
- Plan and schedule posts to 1 account per social network
- 10 days Version history
- 5GB Storage
- Works on desktop browsers and mobile phones
Premium
- Includes all Free plan features, and more
- 250 generative credits per month per user with generative AI features designed to be commercially safe.
- Access to all premium static and video templates
- 200M+ royalty-free Adobe Stock photos, videos, music tracks, and design elements
- Access to the complete Adobe Fonts collection with over 30,000+ fonts.
- Additional tools like Remove Video Background, advanced animation, and more
- Plan and schedule posts to 3 accounts per social network
- 30 days Version history
- 100GB Storage
- Works on desktop browsers and mobile phones
- One-click Resize
- Brand kits to maintain consistency across your content
Teams
- Includes all Premium plan features, and more
- 250 generative credits per month per user with generative AI features designed to be commercially safe.
- Share Adobe Express files for real-time co-editing or capture feedback through commenting.
- Sharing restrictions, maintain ownership of all your corporate assets
- Brand kits, controls, and template locking to maintain brand consistency
- Asset encryption, content logs, and user authentication
- 180 days Version history
- 1TB per user (pooled for organization)
- Works on desktop browsers and mobile phones
- Admin Console for flexible license management and consolidated billing
- 24/7 tech support
Enterprise
- Advanced collaboration
- Security
- Admin features
Rationale
Adobe Express offers features that align with brand guideline and asset management, particularly for teams. It provides 'Brand kits' for maintaining consistency, which includes fonts, colors, and logos, acting as a form of centralized asset storage and organization. The platform also supports real-time collaboration and version history, indicating some level of version control. While it doesn't explicitly offer a 'shareable brand guide URL' in the same way as the concept, its focus on enabling teams to create 'on-brand content' and 'approved templates with locked elements' suggests a similar goal of ensuring brand consistency across an organization. The integration with other Adobe apps also points to workflow integration. However, it's more of a content creation tool with brand management features rather than a dedicated brand guideline platform.
