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Recraft

recraft.ai

Recraft is an AI-powered platform specializing in image generation and editing. It allows users to create various visual assets, including raster and vector images, from text prompts or by modifying existing images. The platform emphasizes style control, brand consistency, and offers an API for integration into other workflows.

Features
7/18
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Must Have

2 of 5

Centralized Asset Storage

Asset Organization & Search

Brand Guideline Editor

Shareable Brand Guide URL

Version Control & Updates

Other

5 of 13

Color Palette Definition

Typography Settings

Google & Custom Fonts

Asset Generation Tools

Integration with Design & Dev Workflows

Logo Variant Upload

Customizable Sections

Preview Mode

Real-time Collaboration

Browser Extension Access

AI Consistency Checker

Automated Notifications

Whitelabel Agency Mode

Pricing
Freemium
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Free

$0.00 monthly
  • 50 free credits daily
  • AI Image Generator
  • AI Vector Generator
  • Mockup Generator
  • Image Upscaler
  • Background Remover
  • Image Vectorizer
  • AI Eraser
  • AI Photo Editor
  • Generated images are public
  • No parallel execution
  • Maximum number of images per prompt: 2
  • Uploads per day: 3

Basic

$10.00 monthly
  • 1000 credits monthly
  • Generated images are private
  • Full ownership and commercial rights to any generation
  • Creative Upscale tool available
  • Priority image generation
  • Maximum concurrent jobs: 10
  • Maximum number of images per prompt: 4
  • External models
  • Artistic level control
  • Extract detailed and optimized image prompts
  • Specify custom color palettes for generation
  • Magic wand for smart edits & enhancements
  • Unlimited top-up: 400 credits for $4

Advanced

$27.00 monthly
  • 4000 credits monthly
  • Generated images are private
  • Full ownership and commercial rights to any generation
  • Creative Upscale tool available
  • Priority image generation
  • Maximum concurrent jobs: 10
  • Maximum number of images per prompt: 4
  • External models
  • Artistic level control
  • Extract detailed and optimized image prompts
  • Specify custom color palettes for generation
  • Magic wand for smart edits & enhancements
  • Unlimited top-up: 400 credits for $4

Pro

$48.00 monthly
  • 8400 credits monthly
  • Generated images are private
  • Full ownership and commercial rights to any generation
  • Creative Upscale tool available
  • Priority image generation
  • Maximum concurrent jobs: 10
  • Maximum number of images per prompt: 4
  • External models
  • Artistic level control
  • Extract detailed and optimized image prompts
  • Specify custom color palettes for generation
  • Magic wand for smart edits & enhancements
  • Unlimited top-up: 400 credits for $4

Teams

Custom
  • 9000 credits monthly
  • Centralized account management and insights
  • Premium 24/7 support
  • Full ownership and commercial rights to any generation
  • Generated images are private
  • Priority image generation
  • Maximum concurrent jobs: 10
  • Extract detailed and optimized image prompts
  • Artistic level control
  • Specify custom color palettes for generation
  • Magic wand for smart edits & enhancements
  • Minimum seats: 3
  • Maximum number of images per prompt: 4
Rationale

Recraft is primarily an AI image generation and editing tool. While it offers features like asset storage, organization, and the ability to define styles (which can include colors and typography), it does not explicitly provide a 'Brand Guideline Editor' or 'Shareable Brand Guide URL' as core functionalities. Its focus is on creating and editing visual assets, not on centralizing and sharing comprehensive brand guidelines in a dedicated, shareable document format. The 'style control' and 'brand style customization' features allow for consistency in generated images, which aligns with aspects of brand guidelines, but it's not a full-fledged brand guideline platform.