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Baseline

baseline.is

Baseline is an all-in-one brand platform that helps businesses create, manage, and share their brand guidelines and digital assets. It provides tools for centralizing logos, colors, and fonts, along with a design editor and templates to ensure consistent content creation. The platform aims to streamline brand management and content automation for various types of users, from small businesses to agencies.

Features
13/18
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Must Have

5 of 5

Centralized Asset Storage

Brand Guideline Editor

Shareable Brand Guide URL

Version Control & Updates

Asset Organization & Search

Other

8 of 13

Logo Variant Upload

Color Palette Definition

Typography Settings

Customizable Sections

Preview Mode

Google & Custom Fonts

Real-time Collaboration

Automated Notifications

Asset Generation Tools

Browser Extension Access

AI Consistency Checker

Whitelabel Agency Mode

Integration with Design & Dev Workflows

Pricing
Subscription
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Solo

$12.00 monthly
  • 1 Brand
  • 5 GB Storage per Brand
  • Advanced Brand Guide
  • Private Brand Guide
  • On-brand Designs
  • Digital Asset Management
  • Social Media Scheduling
  • Brand Photography
  • Brand Tone of Voice
  • Logo Safe Zone
  • No Watermark
  • Custom Font Upload
  • AI Background Removal

Professional

$39.00 monthly
Popular
  • Everything in Solo, and:
  • 5 Brands
  • 5 Collaborators
  • 10 GB Storage per Brand
  • Members
  • Brand Guide PDF Export
  • Brand Password Protection
  • Brand Galleries
  • Asset History
  • Asset Revisions
  • Unlimited Scheduled Posts

Business

$159.00 monthly
  • Everything in Pro, and:
  • 25 Brands
  • 25 Collaborators
  • 50 GB Storage per Brand
  • Organizations
  • AI Auto-Tagging
  • Priority Support
  • 1 Hour Onboarding Call
  • Grow Plan As Needed
Rationale

Baseline is a strong match for the ybrand concept. It explicitly offers a 'Brand Guide' which serves as a centralized platform for brand assets and guidelines, directly aligning with the 'brand-guideline-editor' and 'centralized-asset-storage' must-have features. The website mentions sharing and collaboration, and the pricing page details 'Custom URL' for brand guides, fulfilling 'shareable-brand-guide-url'. The 'Digital Asset Management' section highlights 'History' and 'Revisions', indicating 'version-control-and-updates'. Asset organization through 'Tags, Folders and categories' directly matches 'asset-organization-and-search'. Beyond must-haves, Baseline supports 'Logo Variant Upload' (auto-generates black and white logos, allows multiple logo versions), 'Color Palette Definition' (color tools, color palette feature), and 'Typography Settings' (type scale, brand fonts, custom font upload, Google Fonts). The 'Brand Guide' is customizable with various sections like photography and galleries, aligning with 'customizable-sections'. While a specific 'preview-mode' isn't explicitly stated, the nature of a web-based brand guide implies real-time viewing of changes. 'Real-time Collaboration' is mentioned for both brand guides and digital asset management. 'Automated Notifications' are implied through the 'Automated Notifications' feature listed in the pricing table.