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Brandfolder

brandfolder.com

Brandfolder is a digital asset management (DAM) platform that helps organizations store, organize, control, create, distribute, and measure their creative assets. It includes a 'Brandguide' feature for creating and managing digital brand guidelines, ensuring brand consistency across all content and teams. The platform aims to streamline creative workflows and empower teams to create on-brand content efficiently.

Features
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Must Have

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Centralized Asset Storage

Brand Guideline Editor

Shareable Brand Guide URL

Version Control & Updates

Asset Organization & Search

Other

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Logo Variant Upload

Color Palette Definition

Typography Settings

Customizable Sections

Preview Mode

Google & Custom Fonts

Real-time Collaboration

Automated Notifications

Integration with Design & Dev Workflows

Asset Generation Tools

Browser Extension Access

AI Consistency Checker

Whitelabel Agency Mode

Rationale

Brandfolder offers a comprehensive Digital Asset Management (DAM) platform that includes a dedicated 'Brandguide' feature. This Brandguide directly aligns with the core concept of a web-based brand guideline and asset management platform. It provides centralized storage for brand assets, an editor for creating and customizing brand guidelines, and the ability to share these guidelines via a URL. The platform also emphasizes version control and asset organization, and offers many of the 'other' features listed, such as color palette definition, typography settings, customizable sections, and integrations with design workflows. While the primary focus of Brandfolder is DAM, its Brandguide module directly addresses the described product's core functionalities.