Dash is a Digital Asset Management (DAM) tool designed for growing brands to centralize, organize, and collaborate on their visual content. It aims to provide a single source for all digital assets, facilitating search and team collaboration.

Features
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Must Have

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Centralized Asset Storage

Asset Organization & Search

Brand Guideline Editor

Shareable Brand Guide URL

Version Control & Updates

Other

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Logo Variant Upload

Color Palette Definition

Typography Settings

Customizable Sections

Preview Mode

Google & Custom Fonts

Real-time Collaboration

Asset Generation Tools

Browser Extension Access

AI Consistency Checker

Automated Notifications

Whitelabel Agency Mode

Integration with Design & Dev Workflows

Rationale

Dash is primarily a Digital Asset Management (DAM) tool. While it offers centralized storage and organization of visual content, which aligns with 'centralized-asset-storage' and 'asset-organization-and-search', it does not explicitly mention features related to creating or sharing brand guidelines, such as a 'brand-guideline-editor' or 'shareable-brand-guide-url'. Its focus is on managing assets rather than defining and distributing brand standards.