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Adobe Express

adobe.com

Adobe Express is an all-in-one design, photo, and video tool that enables users to quickly create and edit various types of content, including social media posts, videos, logos, and documents. It offers features like generative AI, quick editing actions, and content scheduling, with options for individuals, teams, and enterprises to maintain brand consistency.

Features
10/18
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Must Have

2 of 5

Centralized Asset Storage

Asset Organization & Search

Brand Guideline Editor

Shareable Brand Guide URL

Version Control & Updates

Other

8 of 13

Logo Variant Upload

Color Palette Definition

Typography Settings

Customizable Sections

Preview Mode

Google & Custom Fonts

Real-time Collaboration

Automated Notifications

Asset Generation Tools

Browser Extension Access

AI Consistency Checker

Whitelabel Agency Mode

Integration with Design & Dev Workflows

Pricing
Freemium
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Free

OTHER 0.00 yearly
  • Basic content creation tools
  • Limited generative AI credits and assets

Premium

OTHER 348.00 yearly
  • Millions of premium templates and assets
  • More generative AI credits
  • Time saving features

Teams

OTHER 168.00 per user
  • Advanced collaboration for teams
  • Creating on-brand content at scale
  • Security
  • Generative AI credits

Enterprise

Custom
  • For large teams that want to create on-brand content at scale
  • Advanced collaboration
  • Security
  • Admin features
Rationale

Adobe Express is primarily a design and content creation tool, not a dedicated brand guideline and asset management platform like ybrand. While it offers features for creating and managing design assets, and has 'brand kits' that allow for applying brand fonts and colors, it does not explicitly provide a comprehensive brand guideline editor or a shareable brand guide URL as a core offering. Its focus is on content creation and quick edits, rather than the centralized management and dissemination of a full brand guide.