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Papirfly

papirfly.com

Papirfly provides a comprehensive Digital Asset Management (DAM) and content creation platform. It enables brands to organize assets, create on-brand content using templates, and leverage AI for image generation and translation. The platform aims to streamline content workflows and ensure brand consistency at scale.

Features
14/18
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Must Have

4 of 5

Centralized Asset Storage

Brand Guideline Editor

Shareable Brand Guide URL

Asset Organization & Search

Version Control & Updates

Other

10 of 13

Logo Variant Upload

Color Palette Definition

Typography Settings

Customizable Sections

Preview Mode

Google & Custom Fonts

Real-time Collaboration

AI Consistency Checker

Automated Notifications

Integration with Design & Dev Workflows

Asset Generation Tools

Browser Extension Access

Whitelabel Agency Mode

Rationale

Papirfly, formerly Brandmaster, offers a comprehensive Digital Asset Management (DAM) and templated content creation suite. The website explicitly mentions a 'Brand Portal' where users can 'showcase your brand, share guidelines, distribute assets,' and 'control every aspect of your brand' by building 'bespoke portals' and adding 'text, assets and design templates.' This directly aligns with the 'brand-guideline-editor' and 'shareable-brand-guide-url' features. The DAM component ensures 'centralized-asset-storage' and 'asset-organization-and-search'. While not explicitly stated as 'version control,' the emphasis on 'latest assets' and 'on-brand' content implies a mechanism for updates and consistency. The platform also mentions 'Artificial Intelligence' features, which could encompass 'AI consistency checker', and 'Integrations' with various design and collaboration tools, supporting 'integration-with-design-workflows'. The ability to 'add text, assets and design templates' and 'edit layout and colours' within the Brand Portal suggests 'customizable-sections', 'color-palette-definition', and 'typography-settings'. The templated content creation implies 'preview-mode' and the ability to use various fonts. The overall focus on empowering teams to create on-brand content at scale suggests 'real-time-collaboration' and 'automated-notifications' for updates.