Adobe Experience Manager Assets
business.adobe.comSummary
Ask questionsAdobe Experience Manager Assets is an AI-powered digital asset management (DAM) system that helps businesses streamline content production, optimize delivery, and ensure compliance for various digital assets, including images, videos, and 3D. It integrates with other Adobe creative tools like Firefly and Express to offer advanced AI-driven content creation, transformation, and optimization capabilities, enabling scalable and personalized customer experiences across multiple channels.
Features14/18
See allMust Have
3 of 5
Centralized Asset Storage
Version Control & Updates
Asset Organization & Search
Brand Guideline Editor
Shareable Brand Guide URL
Other
11 of 13
Logo Variant Upload
Color Palette Definition
Typography Settings
Customizable Sections
Preview Mode
Google & Custom Fonts
Real-time Collaboration
Asset Generation Tools
AI Consistency Checker
Automated Notifications
Integration with Design & Dev Workflows
Browser Extension Access
Whitelabel Agency Mode
PricingTiered
See allPrime
- Ready-to-use DAM
- Designed for specific use cases
- Scalable across the enterprise
Ultimate
- Enterprise-level DAM
- All functionality of Prime plus more
- Comprehensive set of APIs
- Enhanced asset discovery
- Metadata enrichment
- Governance and control
- Advanced activation capabilities
Rationale
Adobe Experience Manager Assets is a Digital Asset Management (DAM) system that focuses on centralizing, organizing, and governing digital assets. While it offers robust asset management, search, and version control, it does not explicitly provide a dedicated 'Brand Guideline Editor' or a 'Shareable Brand Guide URL' as core features for external sharing of a brand guide. Its emphasis is on managing assets for internal and integrated workflows rather than publishing a comprehensive, real-time brand guideline document via a public URL. However, it does mention 'Brand-Aware Tagging' and 'Content Hub' which allows external partners access to approved assets within brand guidelines, and 'AI Consistency Checker' is a 'coming soon' feature.