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Adobe Experience Manager Assets

business.adobe.com

Adobe Experience Manager Assets is an AI-powered digital asset management (DAM) system that helps businesses streamline content production, optimize delivery, and ensure compliance for various digital assets, including images, videos, and 3D. It integrates with other Adobe creative tools like Firefly and Express to offer advanced AI-driven content creation, transformation, and optimization capabilities, enabling scalable and personalized customer experiences across multiple channels.

Features
14/18
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Must Have

3 of 5

Centralized Asset Storage

Version Control & Updates

Asset Organization & Search

Brand Guideline Editor

Shareable Brand Guide URL

Other

11 of 13

Logo Variant Upload

Color Palette Definition

Typography Settings

Customizable Sections

Preview Mode

Google & Custom Fonts

Real-time Collaboration

Asset Generation Tools

AI Consistency Checker

Automated Notifications

Integration with Design & Dev Workflows

Browser Extension Access

Whitelabel Agency Mode

Pricing
Tiered
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Prime

Custom
  • Ready-to-use DAM
  • Designed for specific use cases
  • Scalable across the enterprise

Ultimate

Custom
  • Enterprise-level DAM
  • All functionality of Prime plus more
  • Comprehensive set of APIs
  • Enhanced asset discovery
  • Metadata enrichment
  • Governance and control
  • Advanced activation capabilities
Rationale

Adobe Experience Manager Assets is a Digital Asset Management (DAM) system that focuses on centralizing, organizing, and governing digital assets. While it offers robust asset management, search, and version control, it does not explicitly provide a dedicated 'Brand Guideline Editor' or a 'Shareable Brand Guide URL' as core features for external sharing of a brand guide. Its emphasis is on managing assets for internal and integrated workflows rather than publishing a comprehensive, real-time brand guideline document via a public URL. However, it does mention 'Brand-Aware Tagging' and 'Content Hub' which allows external partners access to approved assets within brand guidelines, and 'AI Consistency Checker' is a 'coming soon' feature.

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