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Canto

canto.com

Summary

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Canto is a Digital Asset Management (DAM) and Product Information Management (PIM) platform that helps businesses organize, manage, and distribute their digital assets and product information. It aims to streamline content workflows, ensure brand consistency across channels, and accelerate go-to-market strategies for product-driven brands.

Features
6/18

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Must Have

3 of 5

Centralized Asset Storage

Version Control & Updates

Asset Organization & Search

Brand Guideline Editor

Shareable Brand Guide URL

Other

3 of 13

Real-time Collaboration

Automated Notifications

Integration with Design & Dev Workflows

Logo Variant Upload

Color Palette Definition

Typography Settings

Customizable Sections

Preview Mode

Google & Custom Fonts

Asset Generation Tools

Browser Extension Access

AI Consistency Checker

Whitelabel Agency Mode

Pricing
Tiered

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Core Essentials

Custom

Secure storage to protect valuable assets
Intuitive search functionality for quick access and efficient organization
Trusted security protocols to safeguard your content

Enhanced Collaboration

Custom

AI search capabilities for streamlined retrieval of assets
Integrations with essential collaboration tools
Scalable storage options to support expanding asset libraries
Workflow automation for managing content updates and approvals
Customizable brand portals to share with internal teams and external partners

Omni Brand Solution

Custom

Consistent brand representation across all channels for a unified market presence
Centralized content and product data management to improve operational efficiency and reduce manual tasks
Customizable product catalogs for retailer-specific needs, ensuring accurate and on-brand content delivery
Data-driven insights to guide strategic brand decisions and optimize performance

Advanced

Custom

AI-powered search and tagging for precision
Exclusive dedicated onboarding and in-depth training to your teams needs
Extensive storage for expansive asset management
Comprehensive integration capabilities to connect seamlessly with CRM, ERP and other enterprise tools
Multi-language support and global access
Enhanced security and compliance for enterprise needs

Rationale

Canto, which acquired Image Relay, is primarily a Digital Asset Management (DAM) and Product Information Management (PIM) platform. While it offers robust features for centralizing, organizing, and managing digital assets, and includes version control, it does not explicitly focus on creating and sharing brand guidelines via a unique URL as a core feature. Its emphasis is more on asset distribution and product data management rather than brand guideline creation and dissemination.