Backlight

Backlight is a collaborative platform designed for front-end teams to build, manage, and ship design systems. It provides an online IDE, version control, visual review tools, and integrations with design tools like Figma, enabling efficient collaboration and consistent development of digital products.

Backlight is a platform for building and managing design systems, which aligns closely with the concept of brand guideline and asset management. It offers features like centralized storage for design tokens and components (which serve as brand assets), an online editor for documentation (akin to a brand guideline editor), and instant sharing/publishing of the design system (similar to a shareable brand guide URL). While it's more code-centric and focused on design systems for front-end teams, the underlying functionalities for organizing, documenting, and sharing brand-related elements are present. The platform also supports versioning, real-time editing, and various documentation formats, which can be used to define and manage brand guidelines.