Monitor

Summary
Hootsuite's Monitor is a social media listening tool designed for businesses to track brand mentions, analyze sentiment, and identify trending topics across various social media platforms and the web. It provides insights into audience demographics and competitor performance, helping businesses inform their social media strategy and manage their online reputation.
Rationale
Hootsuite's 'Monitor' feature is primarily a social media listening tool for businesses to track brand mentions, sentiment, and trends. While it involves monitoring conversations and identifying trending topics, it does not offer a real-time Q&A feed for users to ask questions and receive answers from a community, nor does it have a category-based reputation system for advisors or granular privacy controls for queries. Its focus is on business intelligence and brand management, not direct consumer-to-consumer Q&A.
Pricing
Tiered

Standard

$99.00 monthly
  • Up to 5 social accounts
  • Unlimited post scheduling
  • Best time to post recommendations
  • AI caption, hashtag, and ideas generator
  • Canva templates and content library
  • One inbox for all social accounts
  • DM automations
  • Search the past 7 days for brand and competitor mentions
  • Analyze brand and competitor sentiment
  • Benchmark against 5 competitors
  • Assign DMs to teammates (with multiple users)

Advanced

$249.00 monthly
Popular
  • Everything in Standard
  • Unlimited social accounts
  • Customizable analytics reports and templates
  • Saved message replies and auto-responses
  • Team approval workflows (with multiple users)
  • Bulk schedule up to 350 posts at once
  • Auto-route and tag messages
  • Benchmark against 20 competitors
  • Export, email, and schedule reports
  • Inbox reporting and analytics
  • Search the past 30 days for brand and competitor mentions
  • Outbound post tagging and reporting
  • Custom user access permissions (with multiple users)

Enterprise

Custom
  • Everything in Advanced
  • Fully customized plan
  • Add as many users as needed
  • Exclusive access to most powerful tools
  • Platform training and certification included
  • Enterprise customer support
  • Single sign-on (SSO)
  • Employee Advocacy (Amplify)
  • Listening powered by Talkwalker
  • Advanced Analytics
  • Advanced Inbox
  • Generative AI Chatbot
  • Review Management
  • Premier Services
  • Social Selling
  • Salesforce integration
  • Compliance integration (Proofpoint)
Features

Other

2 features

Search & Discovery

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