Engage

Summary
Hootsuite's 'Engage' is a component of their broader social media management platform, designed to help businesses manage interactions, monitor conversations, and improve engagement across various social networks. It provides tools for responding to messages, tracking brand mentions, and analyzing performance to optimize social media strategy.
Rationale
Hootsuite's 'Engage' feature set, while a social media management tool for businesses, has some overlapping functionalities with a social Q&A app. It offers features like a unified inbox for messages and comments (akin to a real-time feed for businesses), social listening for trending topics (similar to topic filtering), and analytics for engagement (related to user profiles and feedback). However, it lacks the core Q&A structure, category-based reputation for individual users, and granular privacy controls for questions that are central to NuvyLynx. The 'must-have' features are not directly applicable as Hootsuite is not a Q&A platform for consumers.
Pricing
Tiered

Standard

$99.00 monthly
  • Up to 5 social accounts
  • Unlimited post scheduling
  • Best time to post recommendations
  • AI caption, hashtag, and ideas generator
  • Canva templates and content library
  • One inbox for all social accounts
  • DM automations
  • Search the past 7 days for brand and competitor mentions
  • Analyze brand and competitor sentiment
  • Benchmark against 5 competitors
  • Assign DMs to teammates (with multiple users)

Advanced

$249.00 monthly
Popular
  • Everything in Standard, PLUS:
  • Unlimited social accounts
  • Customizable analytics reports and templates
  • Saved message replies and auto-responses
  • Team approval workflows (with multiple users)
  • Bulk schedule up to 350 posts at once
  • Auto-route and tag messages
  • Benchmark against 20 competitors
  • Export, email, and schedule reports
  • Inbox reporting and analytics
  • Search the past 30 days for brand and competitor mentions
  • Outbound post tagging and reporting
  • Custom user access permissions (with multiple users)

Enterprise

Custom
  • Everything in Advanced, PLUS:
  • A fully customized plan to maximize your investment
  • Add as many users as you need
  • Exclusive access to our most powerful tools
  • Platform training and certification included
  • Enterprise customer support
  • Single sign-on (SSO)
  • Employee Advocacy (Amplify)
  • Listening powered by Talkwalker
  • Advanced Analytics
  • Advanced Inbox
  • Generative AI Chatbot
  • Review Management
  • Premier Services
  • Social Selling
  • Salesforce integration
  • Compliance integration (Proofpoint)
Features

Other

8 features

User Profiles & Expertise Badges

Upvotes & Feedback

Search & Discovery

Push Notifications

Direct Messaging

Reporting & Moderation

Trending Questions

Activity Analytics Dashboard