Merge is a Unified API platform designed for B2B SaaS companies to integrate with hundreds of third-party platforms across various categories like HR, accounting, and CRM. It provides a single API to access and normalize data, aiming to reduce the engineering effort required for integration maintenance. Merge focuses on enabling product integrations for its customers, allowing them to offer a wider range of integrations to their end-users.

Features
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Pricing
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Launch

$650.00 monthly
  • Unlimited data usage
  • Access to all integrations
  • Normalized data
  • Read and write access
  • Embedded Merge Link
  • Magic Link
  • Able to request new integrations
  • Choose between quarterly, monthly, daily, and our highest setting sync frequency
  • 100/min Rate limits
  • Merge webhooks
  • 3 days Log retention
  • Email Customer support
  • Up to 3 Test Linked Accounts
  • Documentation & guides
  • Unlimited users
  • SDKs

Professional

Custom
Popular
  • Access custom fields
  • Field-level scopes for enhanced data minimization
  • Custom sync frequencies
  • 60 day access to developer sandboxes for third-party platforms
  • Access to go-live support packages
  • Prioritized request for new integrations
  • 400/min Rate limits
  • Third-party webhooks
  • 30 days Log retention
  • Email + chat Customer support
  • Unlimited Test Linked Accounts

Enterprise

Custom
  • Enterprise security features like Audit Trail
  • Premium go-live support
  • Unlimited access to sandboxes
  • Dedicated account manager with shared Slack channel
  • Support and uptime SLAs
  • SFTP support
  • CSV uploads
  • Localization of Merge Link
  • Customizable sync frequency
  • 600/min Rate limits
  • 90+ days Log retention
  • SAML-based SSO
  • Field-level Scopes
  • Scopes via API
  • User configurable Scopes
  • Selective Sync
  • Allow either you or your customer to define the rows of data that Merge syncs from a third-party API where supported
  • Default filters
  • All timestamp and custom filters
  • Uptime SLA
  • Single-tenant
  • Available for purchase
  • Customizable Merge Link
  • Configure screen order and appearance of Merge Link
  • Audit Trail
  • Audit Trail via API
  • Native deleted data
  • Detect deleted data when supported by a third-party platform
  • Enhanced deleted data
  • Added functionality for detecting deleted data when it is not natively supported by a third-party platform
  • Available for purchase
  • Integrations Observability via API
  • Authenticated Passthrough
  • Remote Data
  • Field Mappings
  • Field Mapping via API
  • Remote Fields
  • Access standardized metadata from fields not mapped by Merge Common Models
  • Custom objects
  • Email + chat Customer support
  • Dedicated Account Manager
  • Shared Slack channel
  • First 90 days
  • Support SLA
  • White-label authentication guides
  • White-glove onboarding calls with your customers
  • Model Context Protocol (MCP)
Rationale

Merge is a Unified API platform that helps B2B SaaS companies integrate with various third-party platforms (HR, Payroll, Accounting, Ticketing, CRM, ATS, File Storage). It provides a single API to access data from hundreds of different platforms, handling the integration maintenance. This is fundamentally different from Retool, which is a low-code platform for building custom internal applications with a drag-and-drop UI, connecting to databases and APIs, and allowing code customization. Merge does not offer a UI builder, nor does it focus on building internal tools directly. Its core offering is API integration and data normalization, not application development.