Lately

Lately is an AI-powered platform designed to help businesses and agencies generate, optimize, and manage social media content. It repurposes long-form text, audio, and video into engaging social posts, learns brand voice, and provides analytics to improve performance. The platform aims to streamline social media marketing efforts and amplify brand messaging across various channels and employee networks.

Lately is an AI-powered social media content creation and management platform. While it doesn't explicitly offer 150+ 'tools' in the same way Word.Studio AI Playground does, it provides a comprehensive suite of features for generating social media content from long-form assets, optimizing it, scheduling, publishing, and analyzing performance. It has features like 'AI Writing Model' which learns and adapts, akin to creative presets. It clearly offers user authentication and subscription tiers. The platform also provides analytics, multi-language support, and integrations with other social media management tools, which aligns with export/integrations and collaboration. The 'Feature Guide' and 'How it Works' sections suggest in-app resources and guidance. The 'Brand Hierarchy System' and 'Employee Advocacy' features imply custom prompt templates and collaboration/sharing capabilities for consistent messaging across teams. While it doesn't have a 'tool catalog' in the same sense, its focus is on social media content, which is a specific category.