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Semrush is a comprehensive online visibility management and content marketing SaaS platform. It provides a wide array of tools for SEO, content creation, market research, advertising, and social media management. The platform includes AI-powered features like a paraphrasing tool and text generator, designed to help users create and optimize content efficiently.

Features
7/15
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Must Have

4 of 5

Guided Tool Interface

Creative Presets & Styles

Tool Catalog & Categories

User Authentication & Subscriptions

Multi-Model Integration

Other

3 of 10

Search & Filter

Multi-Language Support

API Access & Developer Portal

Favorites & History

Export & Integrations

Custom Prompt Templates

Collaboration & Sharing

Usage Analytics

Mobile Responsive Design

In-App Resources & Tutorials

Pricing
Subscription
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Pro

$139.95 monthly
  • Up to 5 projects
  • Keyword research tools
  • Competitor analysis tools
  • Position Tracking
  • Backlink Analysis
  • Site Audit

Guru

$249.95 monthly
  • All Pro features plus:
  • Up to 15 projects
  • Historical data
  • Multi-location and device data
  • ChatGPT Search tracking
  • Content marketing tools

Business

$499.95 monthly
  • All Guru features plus:
  • Up to 40 projects
  • Share of Voice
  • Extended limits
  • API access
  • Migration from third-party tools
Rationale

Semrush offers a suite of AI-powered tools, including a paraphrasing tool and an AI text generator, which align with the 'AI productivity & creativity tools' industry. The tools feature a 'guided tool interface' with input fields and 'creative presets & styles' through various modes like 'Formal', 'Casual', 'Improve', 'Simplify', and 'Summarize'. While it doesn't explicitly state 'multi-model integration', it leverages 'advanced language models' and 'powerful AI'. The platform organizes its tools into categories (e.g., SEO, Content, Advertising, Social Media) and offers 'user authentication & subscriptions' with free and paid tiers. It also provides 'search and filter' capabilities for its features and 'multi-language support' for its interface. Furthermore, Semrush offers 'API access and developer portal' for integrating its data.