Zapier is an online automation tool that connects your favorite apps, such as Gmail, Slack, Mailchimp, and more, to automate repetitive tasks without coding. It allows users to create 'Zaps' which are automated workflows between two or more apps, triggered by an event in one app and resulting in an action in another. Zapier offers a vast library of integrations and pre-built templates to streamline various business processes.

Features
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Must Have

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Multi-Platform Scheduling

Queue and Calendar View

Multi-Account Management

Content Creation Tools

Mobile App Access

Other

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Platforms Supported

Schedule Range Configuration

Drafts Management

Post Text Suggestions

Image Editing Tools

Auto Media Processing

Stock Photo Integration

GIF Search (Giphy)

Past Media Gallery

Post History

Subscription Tiers

In-App Purchases & Ads Management

Two-Factor Authentication

Email Support

Feature Request & Feedback Portal

Rationale

Zapier is an automation platform that connects various apps to automate workflows. While it offers extensive integration capabilities across 8,000+ apps, including many social media platforms, it is not primarily a social media scheduling app. It can be configured to schedule posts across platforms, but it lacks the dedicated queue and calendar views, and in-app content creation tools that are core to a social media scheduling app. Its scheduling feature is more general purpose for various automations, not specifically tailored for social media content planning and visualization. It does support multi-platform scheduling and has a vast array of supported platforms, and offers scheduling capabilities, but it's a broader automation tool rather than a specialized social media scheduler.

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