Competitors

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	OneUp

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Pardot (Salesforce Marketing Cloud Account Engagement)

salesforce.com

Summary

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Pardot (Salesforce Marketing Cloud Account Engagement) is a B2B marketing automation platform designed to help businesses generate and nurture leads, manage marketing campaigns, and align sales and marketing efforts. It provides tools for email marketing, landing page creation, lead scoring, and performance analytics to drive revenue growth.

Features
0/20

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No common features found

Pricing
Tiered

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Growth

$1,250.00 monthly

Lead Nurturing and Scoring
Engagement History Dashboards
Campaign Reporting and Insights

Plus

$2,750.00 monthly

Cross-Channel Journeys
Multitouch and ABM Dashboards
B2B Marketing Analytics

Advanced

$4,400.00 monthly

Dedicated IP Address
AI-Powered Capabilities
Business Units and Sandboxes

Premium

$15,000.00 monthly

Includes All Capabilities
Premier Success Plan
Increased Performance and SLA Support

Rationale

Pardot (Salesforce) is a B2B marketing automation platform focused on lead generation, nurturing, and sales alignment, not social media scheduling. It lacks all the must-have features for a social media scheduling app, such as multi-platform scheduling, queue and calendar views, multi-account management for social media, or content creation tools specifically for social posts. The website content clearly indicates its purpose is for B2B marketing automation, email marketing, and lead management, which is distinct from social media scheduling.