Summary
Ask questionsZoho Marketing Automation is an all-in-one marketing automation software designed to help businesses generate, nurture, and convert leads. It offers features for multichannel marketing, customer journey automation, lead scoring, and advanced analytics to optimize campaign performance.
Features4/20
See allMust Have
2 of 5
Multi-Platform Scheduling
Multi-Account Management
Queue and Calendar View
Content Creation Tools
Mobile App Access
Other
2 of 15
Platforms Supported
Subscription Tiers
Drafts Management
Post Text Suggestions
Image Editing Tools
Auto Media Processing
Stock Photo Integration
GIF Search (Giphy)
Past Media Gallery
Post History
Schedule Range Configuration
In-App Purchases & Ads Management
Two-Factor Authentication
Email Support
Feature Request & Feedback Portal
PricingSubscription
See allStandard
- Unlimited Emails
- Free onboarding
- 10 users
- Basic contact management (lists and life cycle stages)
- Basic segmentation
- Signup forms
- Basic journey builder and pre-built journey templates
- Basic email marketing
- SMS and social marketing
- WhatsApp Marketing
- Website behavior tracking
- Website goals
- Compliance check
- Integration with 40+ apps
- Number of visitors = contact count*2
Professional
- Features in Standard plus:
- 15 users
- Complete contact management (lists, scoring, tags, life cycle stages)
- Advanced segmentation
- Advanced journey builder and journey templates with reports
- Contact path tracing
- Custom re-entry criteria in journeys
- Landing pages
- Basic pop-up forms
- Marke...
- Number of visitors = contact count*5
Rationale
Zoho Marketing Automation offers social media marketing as part of its broader marketing automation suite. It explicitly mentions scheduling and tracking posts across multiple platforms like Instagram, X, and LinkedIn, which aligns with 'Multi-Platform Scheduling' and 'Platforms Supported'. The 'All-in-one social media management software' implies 'Multi-Account Management'. While it's a web-based platform, there's no explicit mention of a dedicated mobile app for social media scheduling, nor specific content creation tools beyond general 'create' functionality. The pricing page indicates 'Subscription Tiers'.
