Later is a social media marketing platform that offers both influencer marketing solutions and social media management tools. It helps brands find and work with influencers, manage campaigns, and track results, while also providing features for creating, scheduling, and publishing content across various social media platforms.

Features
9/20
See all

Must Have

4 of 5

Multi-Platform Scheduling

Multi-Account Management

Content Creation Tools

Mobile App Access

Queue and Calendar View

Other

5 of 15

Platforms Supported

Drafts Management

Post Text Suggestions

Image Editing Tools

Subscription Tiers

Auto Media Processing

Stock Photo Integration

GIF Search (Giphy)

Past Media Gallery

Post History

Schedule Range Configuration

In-App Purchases & Ads Management

Two-Factor Authentication

Email Support

Feature Request & Feedback Portal

Rationale

Mavrck has rebranded to Later Influence, which is part of the broader Later platform. Later offers both influencer marketing and social media management tools. The social media management features align well with the SmartPost Scheduler concept, including multi-platform scheduling, content creation, and mobile access. While the website focuses heavily on influencer marketing, the social media management section clearly indicates these features.