Metricool
metricool.comSummary
Ask questionsMetricool is an all-in-one social media management tool designed for professionals, agencies, and brands. It helps users schedule, analyze, and manage their social media and ad content across various platforms. The platform includes an AI assistant for content creation, robust analytics, reporting features, and collaboration tools.
Features16/20
See allMust Have
5 of 5
Multi-Platform Scheduling
Queue and Calendar View
Multi-Account Management
Content Creation Tools
Mobile App Access
Other
11 of 15
Platforms Supported
Drafts Management
Post Text Suggestions
Image Editing Tools
Auto Media Processing
Past Media Gallery
Post History
Schedule Range Configuration
Subscription Tiers
In-App Purchases & Ads Management
Email Support
Stock Photo Integration
GIF Search (Giphy)
Two-Factor Authentication
Feature Request & Feedback Portal
PricingTiered
See allFREE
- Management of all your brand’s social media accounts (excluding LinkedIn and Twitter)
- Planning up to 50 pieces of content per month
- Analysis of 5 competitor profiles
- Access to analytics with 3 months of historical data
- Utilize the AI Social Media Assistant
- Management of 1 brand
STARTER
- Management of all your brands’ social media accounts (excluding Twitter)
- Schedule unlimited* pieces of content per month
- LinkedIn connection
- Access to Twitter/X add-on
- Analysis of 100 competitor profiles
- Downloadable reports, in PDF and PPT
- Multiple links-in-bio, with SmartLinks
- Utilize the AI Social Media Assistant
- Access to analytics with unlimited historical data
- Google Drive Integration
- Canva Integration
- Up to 5 brands for $18/month with annual payment or $22 with monthly payment.
- Up to 10 brands for $31/month with annual payment or $38 with monthly payment.
- You need one X add-on for each X account you want to connect to Metricool. Available for an additional charge of $5 to your plan.
ADVANCED
- Management of all your brands’ social media accounts (excluding Twitter)
- Access to Twitter/X add-on
- Schedule unlimited* pieces of content per month
- All features of the STARTER plan, plus:
- Team and client access
- Role management
- Post approval system
- Customizable templates for reports
- Connection to Looker Studio
- Zapier integration
- “Adjust instructions” available in the AI assistant
- Up to 15 brands for $45/month with annual payment or $54 with monthly payment.
- Up to 25 brands for $72/month with annual payment or $88 with monthly payment.
- Up to 50 brands for $139/mo with annual payment or $172 with monthly payment.
- You need one X add-on for each X account you want to connect to Metricool. Available for an additional charge of $5 to your plan.
CUSTOM
- Management of all your brands’ social media accounts (excluding Twitter)
- Access to Twitter/X add-on
- Custom number of brands
- Customized publication limit
- Plus all features of the ADVANCED plan, and:
- Integration capabilities
- Starting from 50 brands
- You need one X add-on for each X account you want to connect to Metricool. Available for an additional charge of $5 to your plan.
Rationale
Metricool is a strong match for SmartPost Scheduler. It offers comprehensive social media management, including multi-platform scheduling with a planner and calendar view, and supports multiple social media accounts. It provides content creation tools, including an AI assistant for text suggestions and image/video editing. Metricool also has a mobile app and offers various subscription tiers. While it doesn't explicitly mention GIF search or stock photo integration, its robust content creation and scheduling features align well with the core concept.
