Hootsuite
hootsuite.comSummary
Ask questionsHootsuite is a social media management platform that enables users to schedule posts, create content, analyze performance, and engage with their audience across various social networks. It includes features for social listening, competitor benchmarking, and AI-powered content creation, aiming to help businesses grow their social media presence and drive business impact.
Features17/20
See allMust Have
4 of 5
Multi-Platform Scheduling
Queue and Calendar View
Multi-Account Management
Content Creation Tools
Mobile App Access
Other
13 of 15
Platforms Supported
Drafts Management
Post Text Suggestions
Image Editing Tools
Stock Photo Integration
GIF Search (Giphy)
Past Media Gallery
Post History
Schedule Range Configuration
Subscription Tiers
Two-Factor Authentication
Email Support
Feature Request & Feedback Portal
Auto Media Processing
In-App Purchases & Ads Management
PricingSubscription
See allStandard
- Up to 5 social accounts
- Unlimited post scheduling
- Best time to post recommendations
- AI assistant with image and caption generator
- Canva templates and content library
- One inbox for all social accounts
- DM automations
- Search the past 7 days for brand and competitor mentions
- Analyze brand and competitor sentiment
- Benchmark against 5 competitors
- Assign DMs to teammates
Advanced
- Everything in Standard, PLUS:
- Unlimited social accounts
- Customizable analytics reports and templates
- Saved message replies and auto-responses
- Team approval workflows
- Bulk schedule up to 350 posts at once
- Auto-route and tag messages
- Benchmark against 20 competitors
- Export, email, and schedule reports
- Inbox reporting and analytics
- Search the past 30 days for brand and competitor mentions
- Outbound post tagging and reporting
- Custom user access permissions
Enterprise
- Everything in Advanced, PLUS:
- A fully customized plan to maximize your investment
- Add as many users as you need
- Exclusive access to our most powerful tools
- Enterprise customer support
- Single sign-on (SSO)
- Employee Advocacy (Amplify)
- Listening powered by Talkwalker
- Advanced Analytics
- Advanced Inbox
- Generative AI Chatbot
- Review Management
- Premier Services
- Social Selling
- Salesforce integration
- Compliance integration (Proofpoint)
Rationale
Hootsuite is a strong match for SmartPost Scheduler. It explicitly offers multi-platform scheduling, a social content calendar (queue and calendar view), multi-account management, and various content creation tools including AI caption writer, hashtag generator, Canva templates, and stock photo library. While a dedicated mobile app is not explicitly highlighted on the main page, it is a well-known feature of Hootsuite and implied by its nature as a social media management tool. The website also details various subscription tiers, draft management, post text suggestions, image editing tools, stock photo integration, GIF search, post history, and support options.
