Summary

Linktree is a popular 'link in bio' tool that enables creators and businesses to consolidate all their important links into a single, customizable URL. Users can personalize the design with various colors, fonts, and background images, and share this link across social media and other platforms to connect their audience with all their content and offerings.

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Rationale

Linktree is a 'link in bio' tool that allows users to consolidate multiple links into a single, shareable URL for social media profiles. It focuses on helping creators direct their audience to various content, products, or services. This is fundamentally different from an online publishing platform like Medium, which is designed for creating, sharing, and monetizing long-form articles with a rich text editor, recommendation engine, and community engagement tools. Linktree does not offer any of the 'must-have' features such as a rich text editor for long-form content, a distribution and recommendation engine for articles, or a membership monetization model for content.