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Summary

Reddit Ads is an advertising platform that enables businesses to reach Reddit's user base through targeted ad campaigns. It focuses on helping users meet business goals like increasing brand awareness, driving traffic, conversions, or app installs, and provides tools to measure campaign success.

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Rationale

The candidate, Reddit Ads, is an advertising platform for businesses to promote their products or services on Reddit. It focuses on ad targeting, campaign goals, and performance measurement. This does not align with the concept of Medium, which is an online publishing platform for writers to create and monetize content and for readers to consume curated long-form content. None of the 'must-have' or 'other' features related to content creation, distribution, monetization for writers, or reader engagement are present on the Reddit Ads platform.