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RAMP Wrapper

playwire.com
Summary

RAMP Wrapper is an ad technology solution by Playwire that helps publishers manage and optimize their ad tech stack to maximize ad revenue. It offers granular control over ad placements, bidders, and identity solutions, with features like AI optimization, rules-based architecture, and A/B testing for various ad configurations.

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Rationale

RAMP Wrapper by Playwire is an ad tech solution designed to amplify ad revenue for publishers. It focuses on managing and optimizing ad stacks, including ad placement, bidders, identity solutions, and price floors, with options for AI optimization and split testing. This is entirely unrelated to an online publishing platform for writers and readers, which is what the concept 'Medium' describes. None of the features, such as rich text editor, distribution engine for content, membership monetization for content, or community feedback tools for stories, are present in RAMP Wrapper's offering.