Summary
Kit (formerly ConvertKit) is an email-first operating system designed for creators to build and monetize their audience. It provides tools for email marketing, audience segmentation, automation, and selling digital products and subscriptions. The platform aims to help creators foster deeper connections with their audience and build sustainable businesses.
Features6/13
See allMust Have
1 of 5
Membership & Monetization
Rich Text Editor
Distribution & Recommendation Engine
Reader Engagement Metrics
Community Feedback Tools
Other
5 of 8
User Profiles & Following
Tags & Topics
Email Newsletter Integration
Social Sharing & Embedding
Search & Discovery
Publication Management
Audio Story Playback
Mobile App Access
PricingTiered
See allNewsletter
- Up to 10,000 subscribers
- 1 basic Visual Automation
- 1 email Sequence
- 1 user
- Unlimited landing pages
- Unlimited opt-in forms
- Unlimited email broadcasts
- Audience tagging & segmentation
- Sell digital products
- Run paid newsletters & subscriptions
- Newsletter feed & website
- API Access
- Free Recommendations (Required)
- Email support
Creator
- Everything in Newsletter plan, plus:
- Free Recommendations
- Paid Recommendations
- Remove Kit branding
- Smart Recommendations
- Apps
- RSS campaigns
- Polls
- 24/7 email & chat support
- Up to 1,000 subscribers
- Unlimited Visual Automations
- Unlimited email Sequences
- 2 users
Creator Pro
- Everything in Creator plan, plus:
- Advanced A/B testing
- Facebook custom audiences
- Newsletter referral system
- Edit links in sent broadcasts
- Subscriber engagement scoring
- Deliverability reporting
- Insights dashboard
- 24/7 priority email & chat support
- Up to 1,000 subscribers
- Unlimited Visual Automations
- Unlimited email Sequences
- Unlimited users
Enterprise
- Everything in Creator Pro plan, plus:
- Concierge onboarding
- White-glove migration service
- Dedicated growth manager
- Dedicated IP address
- Deliverability consultation
- Monthly account performance review
- Custom subscriber limits
- Unlimited Visual Automations
- Unlimited email Sequences
- Unlimited users
Rationale
ConvertKit, now rebranded as Kit, is primarily an email marketing platform for creators. While it offers tools for content creators to manage subscribers, send newsletters, and monetize their content, it does not provide a rich text editor for long-form articles or a comprehensive distribution and recommendation engine for content discovery in the same vein as Medium. Its focus is on email-first communication and sales rather than a public content publishing and reading platform. It does, however, offer features like membership monetization (paid newsletters/subscriptions), user profiles, tagging, and social sharing, which align with some 'other' features of Medium.
