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TechSmith Camtasia

techsmith.com
Summary

TechSmith Camtasia is a comprehensive screen recording and video editing software designed for creating professional tutorials, training videos, and software demos. It offers tools for recording screen, camera, and audio, along with a suite of editing features including AI-powered workflows for script and voice generation, and various visual effects and annotations.

Features
12/16
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Must Have

5 of 5

Screen Recording

Camera Recording

Instant Shared Links

Basic Video Editing

Viewer Analytics

Other

7 of 11

Timestamped Comments

Auto-Generated Transcripts

Team Library

Mobile App Support

Custom Branding

Password Protection

Enterprise Security & Compliance

Emoji Reactions

Slack Integration

Gmail Integration

API Access

Pricing
Subscription
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Camtasia Essentials

$179.88 yearly
Popular
  • Screen and camera recording
  • Powerful video editing
  • Speech-to-text transcription

Camtasia Create

$249.00 yearly
Popular
  • Everything in Essentials, plus unlimited:
  • Text-based video editing
  • AI-generated script from a prompt
  • Audio cleanup: remove uuhms, aahs, fan noise
  • 200+ voices and styles

Camtasia Pro

$599.00 yearly
Popular
  • Everything in Create, plus unlimited:
  • Video reviews and collaboration
  • AI-translated scripts and captions
  • AI-generated video titles, descriptions, and chapters
  • AI-generated avatar videos
  • 100M+ premium assets
Rationale

Camtasia is a strong match for the core features of Loom, offering screen and camera recording, along with robust video editing capabilities. While it doesn't emphasize 'instant shared links' in the same way Loom does for quick asynchronous communication, it does offer cloud-based sharing and collaboration features. It also provides many 'other' features like auto-generated transcripts, team libraries (shared collections/brand elements), and custom branding. The primary difference is that Camtasia is a desktop application with more advanced video editing features, whereas Loom is primarily a cloud-based platform focused on quick video messaging.