Snagit

Snagit is a screen capture and recording software for Windows and Mac. It allows users to quickly grab screenshots, record their screen, add annotations, and share content. It includes features like scrolling capture, video recording, and various editing tools.

TechSmith Snagit offers core screen and camera recording functionalities, along with instant sharing and basic editing, which align with the 'must-have' features. It also provides a library for organization and collaboration features like comments, which match 'other' features. While it doesn't explicitly mention viewer analytics in the same depth as Loom, it does offer a comprehensive suite for visual communication.