Qualtrics Strategic Market Research
qualtrics.comSummary
Ask questionsQualtrics Strategic Market Research is a platform designed to help organizations conduct quantitative and qualitative market research. It provides tools for data collection, AI-powered analytics, and insights generation to understand market trends, consumer behavior, and product alignment. The platform aims to assist businesses in making informed decisions and optimizing their strategies.
Features0/14
See allNo common features found
PricingFreemium
See allFree survey maker
- 3 active surveys
- 8 question types
- 500 total responses
- 30 questions per survey
- Piped text
- Choice randomization
- Skip, display, and branch logic
- Survey flow editor
- 50+ survey templates
- Web (anonymous link)
- Social media
- QR Code
- No advanced analysis
Strategic Research
- Unlimited active surveys
- 22 question types including captcha verification, heat map, hot spot, graphic slider, file upload, and highlight text
- 500 total responses
- Unlimited questions per survey
- Piped text
- Question and choice randomization
- Skip, display, and branch logic
- Survey flow editor
- 50+ survey templates
- ExpertReview: methodology, question quality, compliance, and response quality
- 20+ pre-built, guided solutions, including Video Diaries, Conjoint, MaxDiff, Concept Testing, Market Landscape Assessment and more
- 75+ survey languages
- Limited styling options (fonts, colors, templates)
- Branded themes
- Web (anonymous link)
- Social media
- QR Code
- Advanced statistical analysis tools
- Advanced text, sentiment & topic analysis
- Crosstabs
- Response weighting
- Contact for pricing
Rationale
Qualtrics Strategic Market Research is a comprehensive market research platform that focuses on quantitative and qualitative research, audience curation, and insights management. While it offers robust tools for understanding market trends and consumer behavior, it does not provide specific features related to real-time keyword and question discovery from sources like Google's People Also Ask or Autocomplete, which are core to the 'Keywords We Use' concept. The platform's focus is on broader market research, surveys, and data analysis rather than SEO-specific keyword insights.