E*TRADE is an online brokerage and banking platform offering a wide range of financial services, including self-directed trading, automated investment management, retirement accounts, and banking products. It provides tools and resources for investors and traders, alongside educational content on various financial topics.

Features
5/15
See all

Must Have

3 of 5

Category-Based Content Library

Search & Filter

Multimedia Content Support

Newsletter Subscription

Popular & Trending Sections

Other

2 of 10

Responsive Design

SEO Optimization

Social Sharing

Tag-Based Navigation

Related Articles Recommendation

Author Profiles

Iframe Embeds

Analytics & Tracking

Archive by Date

Comments or Feedback

Pricing
Tiered
See all

Stocks, ETFs

$0.00 one time
  • Trade US Exchange-listed stocks
  • Trade ETFs

Options Contracts

$0.65 per item
  • Trade options contracts

Options Contracts (High Volume)

$0.50 per item
  • Trade options contracts with volume discount

Futures Contracts

$1.50 per item
  • Trade futures contracts

Bonds (Online Secondary Trades)

$1.00 per item
  • Trade bonds online

Core Portfolios

$0.30 yearly
  • Professionally managed advisory solution

Premium Savings Account

$4.00 yearly
  • High-yield savings account

Max-Rate Checking

$3.00 yearly
  • Competitive yield checking account

Checking

$0.05 yearly
  • Everyday banking

Over-the-counter stock trades

$6.95 one time
  • Trade OTC stocks

Over-the-counter stock trades (High Volume)

$4.95 one time
  • Trade OTC stocks with volume discount
Rationale

E*TRADE is primarily an investment and banking platform, not a dedicated personal finance education platform. However, it does offer a 'Knowledge' section with categorized content (Investing Basics, Advanced Trading, Retirement Planning, Tax Planning, Market News, etc.), which aligns with the 'Category-Based Content Library' feature. The website also has a search functionality ('Search by Symbol/Keyword'), supports multimedia content (implied by the nature of financial news and educational materials, though not explicitly stated for all content types), and is designed responsively. While it provides educational content, it's a secondary offering to its core financial services.