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Empower is a financial services company that provides a suite of tools and accounts for personal finance management, including retirement planning, savings, and investment accounts. They offer wealth management services and financial planning tools to help individuals manage their money and achieve financial goals.

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Rationale

Empower is a financial services company offering various tools and accounts for wealth management, retirement planning, and savings. While it provides financial tools and some educational content, it does not align with the core concept of a content-driven personal finance education platform. It lacks the explicit categorization of articles/guides, a dedicated content library, and a focus on free, multimedia educational content as described in the 'Fluent in Finance Platform' concept. The 'Learn' section on Empower's site is minimal and primarily serves to support their financial products rather than being a standalone educational platform.