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Embedded Payments (Newline by Fifth Third)

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Summary

Newline by Fifth Third is an embedded finance platform that allows businesses to integrate payment, card, and account solutions into their own products using APIs. It offers services such as ACH, wire transfers, instant payments, and card issuing and acquiring sponsorship. The platform is backed by Fifth Third Bank.

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Rationale

Newline by Fifth Third provides embedded payment, card, and account solutions via API. While it facilitates money movement and card issuance, it does not directly offer P2P transfers, prepaid debit cards, early direct deposit, stock trading, or Bitcoin trading to end consumers like Cash App. It focuses on providing infrastructure for businesses to embed financial services.